We all have our own personal brands, whether we like it or not. Some people reject the concept of personal branding. They place it in the category “imported Americanisms” because they believe that what works in other countries does not work for them. People have a personal brand regardless of what they believe or categorize. Theorists in this field divide personal branding into two types: accidental personal branding or conscious personal branding.
The personal accidental brand is one that you have created without doing anything. It is the sum of uncontrolled perceptions from others. The conscious personal brand is one that you create step by step. It is important to share it with the world.
Unintentional personal branding is not something a person wants. It often does not reflect the person, but what others believe. It is obvious that everyone should focus their energy and attention on building a personal brand that represents their interests and helps to create a similar image for all. A personal brand that is consciously developed can talk about what someone does personally, just as biological traits can talk about our gender.
If you are serious about personal branding and don’t want your image to be out of control, there are some strategies that can help you shape your professional image and personal image.
These are five strategies that will help you build your brand.
Correct positioning
Many people don’t know who they are or what they want to do. This is most common for people with more skills who feel they can act in multiple directions. Let’s say that a person loves writing. The person could become a playwright, a film or theater critic or novelist, or he could even be a copywriter. It will be difficult for him to put it all together. Everybody will wonder, “What’s this man actually writing?” It is important that when someone begins writing, they clearly show who they are, what they write, and for whom. To build your personal brand, you must first get to know yourself. Find out what you like, dislike, and do. Then, determine the direction you want to take so that the brand can clearly communicate all of these aspects. Your personal.
Identifying your target audience
We could use the same example to say that he must know who he writes for. He will be promoted in one way if his books are children’s, another way if his recipes are written and in yet another manner if he reviews books. The niche chosen will have a different target audience, so the promotion channels may vary. If you write in a generic way and promote yourself to everyone, your chances of reaching people who are interested in what it is that you have to offer will be greatly reduced. We can also choose a masseur to clarify. A masseur can build a personal brand that focuses on therapeutic massage. If he decides to offer facial massage, he will target a different type of clientele. It is easier to target the right people with your services and build your personal brand.
Online presence that is constant and real
Some people believe that having a website, a LinkedIn and Facebook page will solve the problem of online presence. It will be impossible to prove that specialist pages are active and exist in the virtual environment. It is possible to compare the online presence with that in real life. However, it must feel. A person who retreats behind the door to watch what others are doing at a party will not be noticed and will not exchange words with anyone. The same goes for someone with several accounts on different platforms. Online presence is activity, consistency, commitment, and responsibility. Online presence is essential for people who have shifted their lives to virtual reality.
Provide useful information
You should not think of online presence and working on your personal branding as just posting pictures from vacation, at the restaurant, or at work. To build your personal brand online, you must view it as something more. It is essential to create quality content to make your expertise stand out in a specific field and get recognition. You can talk to people about your field and give them valuable advice. Online activity isn’t one-way. It is not enough to just post to be noticed. Engaging in social interaction is important. It is important to interact with others, to be present at events, to share ideas, to ask questions, and to practice reciprocity. Beyond the professional aspects of the brand, the subsidiary also carries a personal burden that people will easily detect.
Authenticity, creativity, uniqueness
Many people find this the most difficult part of building a professional brand. While everyone wants to be unique, many people choose to project an impression, or appear different. Popular is the idea that professionals should look, speak and dress in a particular way according to a specific pattern. When asked to imagine a human resource specialist, most people will think of a woman wearing a bun, fake smile, and a suit with white shirt. They are waiting to hear the answer to the question, “Where do I see myself in five years?” Originality and creativity does not necessarily mean being a genius or inventing new ways to do things. Being yourself, whatever your circumstances, is what it means. It is easier to create a personal brand if you are yourself and show it.